"Who wears Cosmetics?" Individual Differences and their Relationship with Cosmetic Usage
Author(s): Julia Robertson, George Fieldman, Trevor Hussey
Abstract: What personality variables predict cosmetic usage, and why? In this correlational study 30 female participants, predominantly undergraduate students from a range of ethnic backgrounds answered questionnaires regarding 16 personality variables and their cosmetic usage. A multilinear regression analysis indicated that anxiety, self-presentation, and conformity, were positively correlated, and social confidence, emotional stability, self-esteem, and physical attractiveness were negatively correlated to cosmetic usage. The model, as a predictor of cosmetic usage, was highly significant. It is proposed that cosmetics are utilized primarily as a psycho-physical 'mask' in order to promote a desired image.
Pages: 38-56
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